AI WORKFLOW ENGINEERING

Stop Scaling Headcount.
Start Scaling Workflows.

We design and implement AI-powered workflows for Sales, Marketing, and Operations, helping teams reclaim hours lost to manual work and operational drag

We've tested 15+ tools so you don't have to

AI Workflow Audit - Sales Automation - Creative Production - Knowledge Intelligence AI Workflow Audit - Sales Automation - Creative Production - Knowledge Intelligence

The AI Tools Are Here, But Your Workflows Aren't

Most companies have tried AI. They've bought the subscriptions. They've sent the Slack announcements. And then...nothing. The problems are...

Sales Teams Lose Deals to Slow Follow-Up

Your SDRs spend days researching leads manually. Competitors are closing deals while your team is busy with CRM enrichment.

Marketing Teams Drown In Production Work

Your marketing team spends weeks turning one idea into ads, emails and social posts. They're stuck making stuff instead of thinking about what to make.

Operations Teams Waste Hours Hunting Information

Your team wastes 2 hours a day asking "Where's the deck?" or "What's the latest updated policy on this?" Everything takes longer because no one knows where the latest anything is.

Three Workflows. Massive Impact.

Most teams are wasting 30% of their day in activities that do not drive revenue or help you achieve the business outcomes that matter. Here is how we fix it

Select a workflow card to view full details

TYPICAL PROBLEM: THE LEAD DECAY

High-value leads sit for 48 hours while reps manually research accounts and prep outreach.

WORKFLOW FIX

We redesign your inbound-to-outbound workflow so research, enrichment, and first-draft outreach happen automatically the moment a lead enters your pipeline.

THE MAGIC MOMENT

A lead signs up. Two minutes later, your rep receives a ready-to-send, hyper-personalized message with the right context and angle.

THE RESULT

Turn your existing sales team into a higher-output engine by removing research bottlenecks.

Start with Sales →

Not sure which workflow to start with or need something custom?

Book Your Free Assessment

Why Our Workflows Get Adopted

Workflow-First, Not Tool-First

We redesign how work gets done before we plug in AI—so tools actually get used.

Embedded Delivery

We implement, train, and shadow teams until workflows stick. No slide decks, no handoffs.

Operator DNA

Ex-Google, Meta, Lazada, Alibaba, and startup operators who've scaled platforms and driven $600M+ in revenue impact.

Adoption Guaranteed

Success means your team uses the system without us. We don't leave until it works.

We've tested 15+ tools

We've tested the tools that work together and integrate better than others. You get the right solution, not a 6 month research project

Our Process

We deliver working AI Workflows in 10-16 weeks end to end through embedded implementation

1

Diagnose (2 weeks)

We shadow your team and map bottlenecks-identifying where 30% of every day is lost to manual work.

2

Design (3-5 weeks)

We redesign workflows with AI at the center, defining what AI does automatically and where humans approve.

3

Build (3-5 weeks)

We configure tools, build prompt systems, and deploy automation tailored to your team.

4

Adopt (2-4 weeks)

We train your team and iterate until the workflows stick—without us.

Proven Operator Experience, applied to AI Workflow adoption

Meta Google Lazada Alibaba

Growthful combines product, growth, and AI solution engineers who build and deploy the automation layer. Led by Swati Rai, a pragmatic Product and Growth leader with 15+ years across Meta, Lazada, Google, high-growth startups.

  • 25+ startups built across Asia, Europe, Africa
  • 10+ fundraising journeys Seed to Series B
  • $600M+ revenue impact across Meta, Lazada
  • 0→1 monetization: Led the build of $100M+ revenue generating Lazada ads platfom from scratch
  • Exit: Argoid.AI → Amagi (2024)
  • Pre-IPO: MoneyHero growth strategy

What CEOs Say:

"Swati was a true partner in Argoid's growth and acquisition journey. Her product and GTM leadership helped us sharpen our offering, solve critical challenges, and execute with clarity through growth."

Gokul Muralidharan, Founder & CEO, Argoid.AI

"Swati is a highly data-driven marketer with deep martech expertise. Her strategic work had significant impact on our growth. She is structured, hands-on, and exceptional at solving problems in ambiguity."

Rohith Murthy, CEO, MoneyHero Group

AI is new. Business fundamentals aren't.

Tell Us What You Want AI to Fix

Free AI Workflow Assessment (30 minutes)

Not sure where AI can help most? Book a free 30-minute diagnostic call.

What we'll cover:

Your biggest workflow bottlenecks (Sales, Marketing, Ops)

Where 10-15 hours/week per person are being lost

A prioritized roadmap for AI adoption

Whether a paid diagnostic makes sense for your stage

No pitch. Just clarity.

Book Free Assessment

Shadow Work Audit (2 weeks)

Already know you have a problem? Start with our 2-week Shadow Work Audit.

What you get:

We embed with your Sales, Marketing, or Ops team for 2 weeks

Workflow maps showing exactly where capacity is being lost

AI opportunity prioritization (impact × feasibility)

A Capacity Recovery Roadmap with clear ROI projections and implementation timeline

This is the starting point for most clients.

Discuss Your Audit

Still have questions? Email us at hello@heygrowthful.com